In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
Understanding today’s B2B Buyer’s Journey is Key to Win in Marketing for B2B - Mark Donnigan Startup CMO
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
B2B Marketing - Mark Donnigan
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
B2B Marketing Interview with Mark Donnigan
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, as well as various other facts about modern B2B advertising. We go over how the buying journey is currently completely fragmented as well as the manner in which community structure can assist online marketers retake control o
Startup Marketing Consultant Mark Donnigan
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths concerning modern B2B advertising. We go over just how the acquiring trip is currently completely fragmented and the way that community building can help marketing professionals take back control of t